For example in January 2004, it showed a Tall Latte index with the Big Mac replaced by a cup of Starbucks coffee. The Economist sometimes produces variants on the theme. As of April 2009, the Big Mac is trading in Germany at €2.99, which translates into US$3.96, which would imply that the Euro is slightly trading above the PPP, with the difference being 10.9%. The Eurozone is mixed, as prices differ widely in the EU area.
In the Big Mac index, the basket in question is a single Big Mac burger as sold by the McDonald's fast food restaurant chain. One suggested method of predicting exchange rate movements is that the rate between two currencies should naturally adjust so that a sample basket of goods and services should cost the same in both currencies (PPP). The working-time based Big Mac index might give a more realistic view of the purchasing power of the average worker, as it takes into account more factors, such as local wages. UBS Wealth Management Research has expanded the idea of the Big Mac index to include the amount of time that an average worker in a given country must work to earn enough to buy a Big Mac. The index also gave rise to the word burgernomics.
Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites.The Big Mac index was introduced in The Economist in September 1986 by Pam Woodall as a semi-humorous illustration and has been published by that paper annually since then. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size.
Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Yes, Statista allows the easy integration of many infographics on other websites. Can I integrate infographics into my blog or website?